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An Introduction To Social Analytics Concepts Methods Shaila Miranda

  • SKU: BELL-18502290
An Introduction To Social Analytics Concepts Methods Shaila Miranda
$ 31.00 $ 45.00 (-31%)

4.4

52 reviews

An Introduction To Social Analytics Concepts Methods Shaila Miranda instant download after payment.

Publisher: Prospect Press
File Extension: PDF
File size: 8.05 MB
Pages: 347
Author: Shaila Miranda
ISBN: 9781943153596, 1943153590
Language: English
Year: 2018

Product desciption

An Introduction To Social Analytics Concepts Methods Shaila Miranda by Shaila Miranda 9781943153596, 1943153590 instant download after payment.

This book covers both social network analysis and text analysis and mining. Presenting these methods together helps readers understand both the structure and content of social media conversations. The first part addresses the foundational concepts of social analytics and its potential for business. Next, readers attain familiarity with tools and techniques. Students practice using NodeXL, LIWC, and Weka, and progress to implementing in R using RStudio. Key Features: -Social network analysis and text analysis and mining are presented together -Software tutorials and exercises complement the text -Current, compelling examples engage readers and reflect the relevance of social analytics in business and contemporary daily life

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