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EbookBell Team
5.0
90 reviewsCan you name the customers that are doing most and least for your company’s stock? Many business people think they can—but they almost always name the wrong ones.
The pressure is on companies to perform like never before: Competition grows ever more brutal, investors more merciless. Now a number of leading-edge companies are taking a fundamental new look at their ultimate source of value and success: their customers. They’re learning to identify those that are boosting their stock and those that are actually hammering it—knowledge competitors rarely possess. Then they’re acting on that knowledge in ways that consistently deliver superior shareowner value. More profoundly, they’re reconceiving their companies as portfolios of customers, and organizing and managing on that basis.
You have never read a book about customers like this one. It has the potential to radically transform your business—to improve your profitability and share price dramatically– without layoffs or restructurings. You already know, or can easily learn, what you need to know.
Just learn how to use it.
