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0 reviewsAppetite for Innovation is an organizational analysis of elBulli, the restaurant that led the world to "molecular" or "techno-emotional" cooking, and the nature of innovation. M. Pilar Opazo describes the novel forms of communication, idea mobilization, and embeddedness that encourage the staff to focus and invent. She concludes that the successful strategies employed by elBulli are similar to those required for innovative achievements in art, music, business, and technology, proving the model's value across organizations and industries.
What combination of factors facilitates a breakthrough, and how does the recipe change over time?
