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Appraisal And The Transcreation Of Marketing Texts Persuasion In Chinese And English 1st Edition Ho

  • SKU: BELL-55971416
Appraisal And The Transcreation Of Marketing Texts Persuasion In Chinese And English 1st Edition Ho
$ 31.00 $ 45.00 (-31%)

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Appraisal And The Transcreation Of Marketing Texts Persuasion In Chinese And English 1st Edition Ho instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 17.59 MB
Pages: 212
Author: Ho, Nga-Ki Mavis
ISBN: 9781032269337, 9781000984002, 9781003290575, 1032269332, 1000984001, 1003290574
Language: English
Year: 2024
Edition: 1

Product desciption

Appraisal And The Transcreation Of Marketing Texts Persuasion In Chinese And English 1st Edition Ho by Ho, Nga-ki Mavis 9781032269337, 9781000984002, 9781003290575, 1032269332, 1000984001, 1003290574 instant download after payment.

This book contributes to growing debates on transcreation, applying an Appraisal Theory approach to texts from luxury brands in Chinese and English to reveal new insights into marketing transcreation. This book will be of interest to students and scholars in translation and marketing studies.

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