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Archaeology Is A Brand The Meaning Of Archaeology In Contemporary Popular Culture Cornelius Holtorf

Name: Archaeology Is A Brand The Meaning Of Archaeology In Contemporary Popular Culture Cornelius Holtorf
SKU: BELL-5493126
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (68 reviews)

SKU: BELL-5493126

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

68 reviews

Archaeology Is A Brand The Meaning Of Archaeology In Contemporary Popular Culture Cornelius Holtorf instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 7.58 MB

Pages: 196

Author: Cornelius Holtorf

ISBN: 9781598741797, 1598741799

Language: English

Year: 2009

Product desciption

Archaeology Is A Brand The Meaning Of Archaeology In Contemporary Popular Culture Cornelius Holtorf by Cornelius Holtorf 9781598741797, 1598741799 instant download after payment.

What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.