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Archetypes In Branding A Toolkit For Creatives And Strategists Joshua C Chen Margaret Hartwell

SKU: BELL-35976686

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

48 reviews

Archetypes In Branding A Toolkit For Creatives And Strategists Joshua C Chen Margaret Hartwell instant download after payment.

Publisher: Northlight

File Extension: EPUB

File size: 8.03 MB

Pages: 320

Author: Joshua C. Chen; Margaret Hartwell

ISBN: 9781440329753, 1440329753, 3406000051

Language: English

Year: 2014

Product desciption

Archetypes In Branding A Toolkit For Creatives And Strategists Joshua C Chen Margaret Hartwell by Joshua C. Chen; Margaret Hartwell 9781440329753, 1440329753, 3406000051 instant download after payment.

"Archetypes in Branding: A Toolkit for Creatives and Strategists" offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.