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Archipelago Tourism Policies And Practices Godfrey Baldacchino

Name: Archipelago Tourism Policies And Practices Godfrey Baldacchino
SKU: BELL-46209734
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (76 reviews)

SKU: BELL-46209734

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

76 reviews

Archipelago Tourism Policies And Practices Godfrey Baldacchino instant download after payment.

Publisher: Routledge

File Extension: EPUB

File size: 3.47 MB

Pages: 292

Author: Godfrey Baldacchino

ISBN: 9781472424303, 1472424301

Language: English

Year: 2015

Product desciption

Archipelago Tourism Policies And Practices Godfrey Baldacchino by Godfrey Baldacchino 9781472424303, 1472424301 instant download after payment.

Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations. The book asks and seeks to answer such questions as: How to 'sell' a multi-island destination, without risking a message that may be too complex and diffuse for audiences to grab on to? Does one encourage visitors to do 'island hopping'; and, if so, how and with what logistic facilities? How does one ascribe specific island destinations within an overall archipelago brand? Would smaller islands rebel against a composite branding strategy that actually benefits other islands? How does one read or craft transport policies as a function of the 'reterritorialisation' of a multi-island space? This book pioneers the exploration of the archipelago as tourism study focus (and not just locus); a heuristic device for rendering islands as sites of different tourism practices, industries and policies, but also of challenges and possibilities.