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Artcommerce The Convergence Of Art And Marketing In Contemporary Culture 1 Aufl Maria A Slowinska

  • SKU: BELL-51799040
Artcommerce The Convergence Of Art And Marketing In Contemporary Culture 1 Aufl Maria A Slowinska
$ 31.00 $ 45.00 (-31%)

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Artcommerce The Convergence Of Art And Marketing In Contemporary Culture 1 Aufl Maria A Slowinska instant download after payment.

Publisher: transcript Verlag
File Extension: PDF
File size: 7.19 MB
Pages: 288
Author: Maria A. Slowinska
ISBN: 9783839426197, 3839426197
Language: English
Year: 2014
Edition: 1. Aufl.

Product desciption

Artcommerce The Convergence Of Art And Marketing In Contemporary Culture 1 Aufl Maria A Slowinska by Maria A. Slowinska 9783839426197, 3839426197 instant download after payment.

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

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