Artificial Intelligence In Customer Service The Next Frontier For Personalized Engagement Jagdish N Sheth by Jagdish N. Sheth, Varsha Jain, Emmanuel Mogaji, Anupama Ambika, (eds.) 9783031338984, 9783031338977, 3031338987 instant download after payment.

Artificial intelligence is playing an integral role in enhancing business operations (Tarafdar et al., 2019; Abdulquadri et al., 2021). Organizations are now expected to evaluate whether they can automate their business operations (Khalil & Abdelli, 2022). With a focus on customer services, this book reiterated the vast prospects of AI as the next frontier to person alized engagement. Huge data are emerging from different consumer touchpoints with brands, there are increasing computing powers, and consumers are growing with huge expectations from their brands. There is now no excuse for brands to ignore the prospects of AI in achieving personalized engagement and increasing customer satisfaction (Mogaji et al., 2020). However, there is still a limited theoretical and practical understanding of managing this digital transformation (Dwivedi et al., 2021).
Specifically, this book sets out to meet this need and offer the much-needed theoretical and practical understanding of how artificial intelligence (AI) can enable customer service functions to accomplish higher customer engagement, superior experience, and increased levels of well-being.