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As If By Design How Creative Behaviors Really Evolve Edward A Wasserman

Name: As If By Design How Creative Behaviors Really Evolve Edward A Wasserman
SKU: BELL-52705546
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (78 reviews)

SKU: BELL-52705546

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

78 reviews

As If By Design How Creative Behaviors Really Evolve Edward A Wasserman instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 4.99 MB

Pages: 328

Author: Edward A. Wasserman

ISBN: 9781108477765, 9781108774895, 9781108745109, 1108477763, 110877489X, 1108745105, 2020056639, 2020056640

Language: English

Year: 2021

Product desciption

As If By Design How Creative Behaviors Really Evolve Edward A Wasserman by Edward A. Wasserman 9781108477765, 9781108774895, 9781108745109, 1108477763, 110877489X, 1108745105, 2020056639, 2020056640 instant download after payment.

The eureka moment is a myth. It is an altogether naïve and fanciful account of human progress. Innovations emerge from a much less mysterious combination of historical, circumstantial, and accidental influences. This book explores the origin and evolution of several important behavioral innovations including the high five, the Heimlich maneuver, the butterfly stroke, the moonwalk, and the Iowa caucus. Such creations' striking suitability to the situation and the moment appear ingeniously designed with foresight. However, more often than not, they actually arise 'as if by design.' Based on investigations into the histories of a wide range of innovations, Edward A. Wasserman reveals the nature of behavioral creativity. What surfaces is a fascinating web of causation involving three main factors: context, consequence, and coincidence. Focusing on the process rather than the product of innovation elevates behavior to the very center of the creative human endeavor.