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Assemblage The Art And Science Of Brand Transformation Emmanuel Probst

  • SKU: BELL-51281990
Assemblage The Art And Science Of Brand Transformation Emmanuel Probst
$ 31.00 $ 45.00 (-31%)

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Assemblage The Art And Science Of Brand Transformation Emmanuel Probst instant download after payment.

Publisher: Ideapress Publishing
File Extension: EPUB
File size: 1.69 MB
Author: Emmanuel Probst
ISBN: 9781646871278, 1646871278
Language: English
Year: 2023

Product desciption

Assemblage The Art And Science Of Brand Transformation Emmanuel Probst by Emmanuel Probst 9781646871278, 1646871278 instant download after payment.

Brands
can no longer force-feed us a plethora of products we don't need. To succeed,
brands must transform us and the world we live in.



Assemblage
guides you through the art and science of creating transformative brands by
combining personal, social, and cultural components.



Assemblage will
show you



  • Why
    perception is the truth and how to shape people's perceptions
  • Why
    we relate to antiheroes, villains, and saviors
  • How
    brands can reassure consumers about their past, present, and future
  • How
    to leverage data and insights to deliver a personalized, human-centric consumer experience
  • How
    brands can make a positive impact on people, society, and the economy



  • Assemblage is
    supported by in-depth research in consumer psychology, extensive consumer
    insights, interviews with industry-leading marketers, and case studies of
    transformative brands, big and small.

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