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B2b Brand Management 1st Edition Philip Kotler Waldemar Pfoertsch

SKU: BELL-2087342

$ 31.00 ~~$ 45.00~~ (-31%)

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B2b Brand Management 1st Edition Philip Kotler Waldemar Pfoertsch instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 5.9 MB

Pages: 368

Author: Philip Kotler, Waldemar Pfoertsch

ISBN: 9783540253600, 3540253602

Language: English

Year: 2006

Edition: 1

Product desciption

B2b Brand Management 1st Edition Philip Kotler Waldemar Pfoertsch by Philip Kotler, Waldemar Pfoertsch 9783540253600, 3540253602 instant download after payment.

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.