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EbookBell Team
4.1
80 reviewsThis unique book comprehensively presents the current state of
knowledge, theoretical and practical alike, in the field of
business-to-business (B2B) marketing. More than 30 of the best and most
recognized B2B marketers address the most relevant theoretical
foundations, concepts, tried and tested approaches and models from
entrepreneurial practice. Many of those concepts are published for the
first time ever in this book.
