logo

EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link:  https://ebookbell.com/faq 


We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.


For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Basics Advertising 02 Art Direction Nik Mahon

  • SKU: BELL-2177644
Basics Advertising 02 Art Direction Nik Mahon
$ 31.00 $ 45.00 (-31%)

4.0

26 reviews

Basics Advertising 02 Art Direction Nik Mahon instant download after payment.

Publisher: Ava Publishing
File Extension: PDF
File size: 26.35 MB
Pages: 186
Author: Nik Mahon
ISBN: 2940411212, 9782940411214, 2940439443
Language: English
Year: 2010

Product desciption

Basics Advertising 02 Art Direction Nik Mahon by Nik Mahon 2940411212, 9782940411214, 2940439443 instant download after payment.

Basics Advertising: Art Direction is a comprehensive look at the role of the art director. It examines the key techniques, approaches and ‘secrets’ involved in the development of creative advertising concepts. The book emphasizes the importance of seeing things differently, and providing the audience with something to discover. It provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. It examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas.

Related Products