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Ben Jerrys Preserving Mission And Brand Within Unilever James Austin

  • SKU: BELL-23900644
Ben Jerrys Preserving Mission And Brand Within Unilever James Austin
$ 31.00 $ 45.00 (-31%)

4.0

26 reviews

Ben Jerrys Preserving Mission And Brand Within Unilever James Austin instant download after payment.

Publisher: Harvard Business School Publishing
File Extension: PDF
File size: 4.8 MB
Pages: 18
Author: James Austin, James Quinn
Language: English
Year: 2005

Product desciption

Ben Jerrys Preserving Mission And Brand Within Unilever James Austin by James Austin, James Quinn instant download after payment.

In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer preferences; how to preserve the company's tradition of speaking out on public issues; and how to maintain the company's distinctive brand image. Also, depicts an innovative corporate governance model with an external board comprising former Ben & Jerry's executives to advise the new CEO on managing the company's distinctive brand and values.

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