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Beyond Book Sales The Complete Guide To Raising Real Money For Your Library Susan Dowd

  • SKU: BELL-5263170
Beyond Book Sales The Complete Guide To Raising Real Money For Your Library Susan Dowd
$ 31.00 $ 45.00 (-31%)

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Beyond Book Sales The Complete Guide To Raising Real Money For Your Library Susan Dowd instant download after payment.

Publisher: American Library Association;ALA Neal-Schuman
File Extension: PDF
File size: 40.1 MB
Pages: 286
Author: Susan Dowd, Susan Dowd
ISBN: 9781555709129, 1555709125
Language: English
Year: 2014

Product desciption

Beyond Book Sales The Complete Guide To Raising Real Money For Your Library Susan Dowd by Susan Dowd, Susan Dowd 9781555709129, 1555709125 instant download after payment.

Like library users, library donors hail from all walks of life. Regardless of the scope or complexity of library fundraising, successful efforts are always about forging and strengthening relationships with the range of stakeholders throughout the community. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return. Tips and features include:
  • The gift pyramid model for developing the culture of giving that leads to big gifts
  • Overcoming fears of sponsorship and embracing cause-related marketing
  • Pitching the appropriate charitable gift
  • Confronting common fears of requesting major gifts
  • The pros and cons of membership programs

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