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Beyond The Obvious Killer Questions That Spark Gamechanging Innovation Phil Mckinney

  • SKU: BELL-7004438
Beyond The Obvious Killer Questions That Spark Gamechanging Innovation Phil Mckinney
$ 31.00 $ 45.00 (-31%)

5.0

30 reviews

Beyond The Obvious Killer Questions That Spark Gamechanging Innovation Phil Mckinney instant download after payment.

Publisher: Hachette Books
File Extension: PDF
File size: 1.27 MB
Pages: 265
Author: Phil McKinney
ISBN: 9781401324469, 9781401304133, 1401324460, 1401304133
Language: English
Year: 2012

Product desciption

Beyond The Obvious Killer Questions That Spark Gamechanging Innovation Phil Mckinney by Phil Mckinney 9781401324469, 9781401304133, 1401324460, 1401304133 instant download after payment.

Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? The real problem is that we're teaching people to ask the wrong questions -or none at all. There has to be a better way.
In Beyond the Obvious, McKinney helps the reader to dig deeper and get back to asking the
right questions-the ones all organizations must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career and shared for the
first time.
  • What are the rules and assumptions my industry operates under?
    What if the opposite were true?
  • What will be the buying criteria used by my customer in five years?
  • What are my unshakable beliefs about what my customers want?
  • Who uses my product in ways I never anticipated?
These questions will re-frame the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean start-up, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary
changes and nuanced tweaks required for success.

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