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Beyond the Usability Lab 1st Edition by William Albert ISBN 0123748925 9780123748928

  • SKU: BELL-2024044
Beyond the Usability Lab 1st Edition by William Albert ISBN 0123748925 9780123748928
$ 31.00 $ 45.00 (-31%)

4.0

26 reviews

Beyond the Usability Lab 1st Edition by William Albert ISBN 0123748925 9780123748928 instant download after payment.

Publisher: Morgan Kaufmann Pub
File Extension: PDF
File size: 26.75 MB
Pages: 310
Author: William Albert, Thomas Tullis, Donna Tedesco
ISBN: 9780123748928, 0123748925
Language: English
Year: 2010
Edition: 1

Product desciption

Beyond the Usability Lab 1st Edition by William Albert ISBN 0123748925 9780123748928 by William Albert, Thomas Tullis, Donna Tedesco 9780123748928, 0123748925 instant download after payment.

Beyond the Usability Lab 1st Edition by William Albert - Ebook PDF Instant Download/Delivery: 0123748925, 9780123748928
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Product details:

ISBN 10: 0123748925 
ISBN 13: 9780123748928
Author: William Albert

Usability testing and user experience research typically take place in a controlled lab with small groups. While this type of testing is essential to user experience design, more companies are also looking to test large sample sizes to be able compare data according to specific user populations and see how their experiences differ across user groups. But few usability professionals have experience in setting up these studies, analyzing the data, and presenting it in effective ways.  Online usability testing offers the solution by allowing testers to elicit feedback simultaneously from 1,000s of users. Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies. It gives practitioners the guidance they need to collect a wealth of data through cost-effective, efficient, and reliable practices. The reader will develop a solid understanding of the capabilities of online usability testing, when it’s appropriate to use and not use, and will learn about the various types of online usability testing techniques.

Beyond the Usability Lab 1st Table of contents:

  1. Chapter 1. Introduction
  2. Chapter 2. Planning the Study
  3. Chapter 3. Designing the Study
  4. Chapter 4. Piloting and Launching the Study
  5. Chapter 5. Data Preparation
  6. Chapter 6. Data Analysis and Presentation
  7. Chapter 7. Building Your Online Study Using Commercial Tools
  8. Chapter 8. Discount Approaches to Building an Online Study
  9. Chapter 9. Case Studies

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