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Big Business Marketing For Small Business Budgets 1st Edition Jeanette Maw Mcmurtry

  • SKU: BELL-2384832
Big Business Marketing For Small Business Budgets 1st Edition Jeanette Maw Mcmurtry
$ 31.00 $ 45.00 (-31%)

4.8

24 reviews

Big Business Marketing For Small Business Budgets 1st Edition Jeanette Maw Mcmurtry instant download after payment.

Publisher: McGraw-Hill
File Extension: PDF
File size: 3.07 MB
Pages: 321
Author: Jeanette Maw McMurtry
ISBN: 9780071405973, 0071405976
Language: English
Year: 2003
Edition: 1

Product desciption

Big Business Marketing For Small Business Budgets 1st Edition Jeanette Maw Mcmurtry by Jeanette Maw Mcmurtry 9780071405973, 0071405976 instant download after payment.

Big Business Marketing for Small Business Budgets is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life.

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