Big Data And Innovation In Tourism Travel And Hospitality Managerial Approaches Techniques And Applications 1st Ed Marianna Sigala by Marianna Sigala, Roya Rahimi, Mike Thelwall 9789811363382, 9789811363399, 9811363382, 9811363390 instant download after payment.

This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation.
The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation.