Biography Of An Idea The Founding Principles Of Public Relations Edward L Bernays by Edward L. Bernays 9781497698673, 1497698677 instant download after payment.

The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion

A twentieth-century marketing visionary, Edward L. Bernays
brilliantly combined mastery of the social sciences with a keen
understanding of human psychology to become one of his generation’s most
influential social architects. In  Biography of an Idea , Bernays
traces the formative moments of his career, from his time in the Woodrow
Wilson administration as one of the nation’s key wartime propagandists
to his consultancy for such corporate giants as Procter & Gamble,
General Electric, and Dodge Motors. While working with the American
Tobacco Company, Bernays launched his now-infamous Lucky Strike
campaign, which effectively ended the long-standing taboo against women
smoking in public.

With his vast knowledge of the psychology of the masses, Bernays was
in great demand, advising high-profile officials and counseling the
tastemakers of his generation. His masterful and at times manipulative
techniques had longstanding influences on social and political beliefs
as well as on cultural trends.  Biography of an Idea  is a fascinating
look at the birth of public relations—an industry that continues to hold
sway over American society.