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Black Social Dance In Television Advertising An Analytical History Carla Stalling Huntington

  • SKU: BELL-5137206
Black Social Dance In Television Advertising An Analytical History Carla Stalling Huntington
$ 31.00 $ 45.00 (-31%)

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Black Social Dance In Television Advertising An Analytical History Carla Stalling Huntington instant download after payment.

Publisher: McFarland
File Extension: PDF
File size: 2.02 MB
Pages: 200
Author: Carla Stalling Huntington
ISBN: 9780786459445, 0786459441
Language: English
Year: 2011

Product desciption

Black Social Dance In Television Advertising An Analytical History Carla Stalling Huntington by Carla Stalling Huntington 9780786459445, 0786459441 instant download after payment.

The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.

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