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Blue Ocean Shift Beyond Competing Proven Steps To Inspire Confidence And Seize New Growth W Chan Kim

Name: Blue Ocean Shift Beyond Competing Proven Steps To Inspire Confidence And Seize New Growth W Chan Kim
SKU: BELL-6738614
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (16 reviews)

SKU: BELL-6738614

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

16 reviews

Blue Ocean Shift Beyond Competing Proven Steps To Inspire Confidence And Seize New Growth W Chan Kim instant download after payment.

Publisher: Hachette Books

File Extension: EPUB

File size: 1.54 MB

Pages: 336

Author: W. Chan Kim, Renée Mauborgne

ISBN: 9780316314046, 0316314048

Language: English

Year: 2017

Product desciption

Blue Ocean Shift Beyond Competing Proven Steps To Inspire Confidence And Seize New Growth W Chan Kim by W. Chan Kim, Renée Mauborgne 9780316314046, 0316314048 instant download after payment.

NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER
USA TODAY BESTSELLER
BLUE OCEAN SHIFTis the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.
BLUE OCEAN SHIFT is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.
With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.