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ISBN 10: 1742582702
ISBN 13: 9781742582702
Author: Andrew Hassam, Makarand Paranjape
What is Public Relations?
Lessons from History
The Structure of the PR Industry
PR and Integrated Marketing Communications
PR Sectors and Specialisms
The Reputation of Public Relations
The Law and Public Relations
Public Relations Ethics
The Academic Study of Public Relations
POSTAR, a PR Planning Aid
Objectives
Strategy
Methods
How to Be Creative
Tactics
Administration
Evaluating Results
Crisis Management
Creating a Socially Responsible Image
Dealing with the Media
Press Releases
Writing Feature Articles and Opinion Pieces
How to Call a Journalist
Internal Communications
How to Make an Effective Speech or Presentation
PR Photography and Images
How to Plan and Run Events
PR Skills in the Online World
PR Growth Sectors
Factors Influencing Growth
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Tags: Andrew Hassam, Makarand Paranjape, Bollywood, Australia
