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ISBN 10: 0761935347
ISBN 13: 978-0761935346
Author: Derek Bose
Based on original research, this book draws on the author′s personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.
Chapter 1: First Day First Show
Chapter 2: One Size Fits All
Chapter 3: Distribution is God
Chapter 4: Riding the Air Waves
Chapter 5: Battle of the Screens
Chapter 6: Let the Music Play on
Chapter 7: Crime and Punishment
Chapter 8: Rise of Consuming Classes
Chapter 9: Reviving Lost Mojo
Chapter 10: Back to the Future
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Tags: Derek Bose, Brand, Bollywood, New, Global, Entertainment, Order
