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Brand Management Leslie De Chernatony George Christodoulides Stuart Roper

SKU: BELL-51431980

$ 31.00 ~~$ 45.00~~ (-31%)

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Brand Management Leslie De Chernatony George Christodoulides Stuart Roper instant download after payment.

Publisher: Emerald Publishing Limited

File Extension: PDF

File size: 2.19 MB

Pages: 185

Author: Leslie de Chernatony; George Christodoulides; Stuart Roper

ISBN: 9781846638435, 1846638437

Language: English

Year: 2008

Product desciption

Brand Management Leslie De Chernatony George Christodoulides Stuart Roper by Leslie De Chernatony; George Christodoulides; Stuart Roper 9781846638435, 1846638437 instant download after payment.

This e-book on Brand Management presents papers from two branding events in 2006; both the Thought Leaders International Conference on Brand Management, and The 2nd Academy of Marketing International Brand and Corporate Reputation Special Interest Group Colloquium. The papers aim to provoke new ideas on brand, corporate identity and reputation and to stimulate views on the epistemological foundations, the interpretations of the interrelationships and other substantial issues in this area.