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Brand New China Advertising Media And Commercial Culture Jing Wang

Name: Brand New China Advertising Media And Commercial Culture Jing Wang
SKU: BELL-57162574
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (96 reviews)

SKU: BELL-57162574

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

96 reviews

Brand New China Advertising Media And Commercial Culture Jing Wang instant download after payment.

Publisher: Harvard UP

File Extension: PDF

File size: 2.72 MB

Author: Jing Wang

ISBN: 9780674026803, 0674026802

Language: English

Year: 2008

Product desciption

Brand New China Advertising Media And Commercial Culture Jing Wang by Jing Wang 9780674026803, 0674026802 instant download after payment.

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
ISBN : 9780674026803