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Branded Customer Service The New Competitive Edge Janelle Barlow

Name: Branded Customer Service The New Competitive Edge Janelle Barlow
SKU: BELL-917572
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (94 reviews)

SKU: BELL-917572

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

94 reviews

Branded Customer Service The New Competitive Edge Janelle Barlow instant download after payment.

Publisher: Berrett-Koehler Publishers

File Extension: CHM

File size: 1.5 MB

Pages: 264

Author: Janelle Barlow, Paul Stewart

ISBN: 9781576754047, 1576754049

Language: English

Year: 2006

Product desciption

Branded Customer Service The New Competitive Edge Janelle Barlow by Janelle Barlow, Paul Stewart 9781576754047, 1576754049 instant download after payment.

Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizable brand position and then make it live through delivery of service. Challenges to consistency are discussed, as well as the internal promotion of brands, the reinforcement of brands through staff and customer interactions, and how to link brands to selling styles and messages.