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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Jean-marc Lehu

SKU: BELL-2138722

$ 31.00 ~~$ 45.00~~ (-31%)

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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Jean-marc Lehu instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 8.48 MB

Pages: 276

Author: Jean-Marc Lehu

ISBN: 0749449403, 9780749449407

Language: English

Year: 2007

Product desciption

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Jean-marc Lehu by Jean-marc Lehu 0749449403, 9780749449407 instant download after payment.

Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.