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Branded How Retailers Engage Consumers With Social Media And Mobility 1st Edition Brennan

  • SKU: BELL-5300492
Branded How Retailers Engage Consumers With Social Media And Mobility 1st Edition Brennan
$ 31.00 $ 45.00 (-31%)

4.8

54 reviews

Branded How Retailers Engage Consumers With Social Media And Mobility 1st Edition Brennan instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 4.7 MB
Pages: 264
Author: Brennan, Bernie; Schafer, Lori
ISBN: 9780470931738, 9781119200567, 9781282817203, 9780470768679, 0470931736, 1119200563, 1282817205, 0470768673
Language: English
Year: 2010
Edition: 1

Product desciption

Branded How Retailers Engage Consumers With Social Media And Mobility 1st Edition Brennan by Brennan, Bernie; Schafer, Lori 9780470931738, 9781119200567, 9781282817203, 9780470768679, 0470931736, 1119200563, 1282817205, 0470768673 instant download after payment.

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
  • Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
  • Demonstrates why retailers cannot 'wait and see', and must move rapidly
  • Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
  • Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

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