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Branded Male Marketing To Men Mark Tungate

Name: Branded Male Marketing To Men Mark Tungate
SKU: BELL-2529716
Price: 31.00 USD
Availability: InStock
Rating: 5 (68 reviews)

SKU: BELL-2529716

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

68 reviews

Branded Male Marketing To Men Mark Tungate instant download after payment.

Publisher: Kogan Page Ltd

File Extension: PDF

File size: 2.84 MB

Pages: 257

Author: Mark Tungate

ISBN: 9780749450113, 0749450118

Language: English

Year: 2009

Product desciption

Branded Male Marketing To Men Mark Tungate by Mark Tungate 9780749450113, 0749450118 instant download after payment.

Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.