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Branding And Positioning In Base Of The Pyramid Markets In Africa Charles Blankson

  • SKU: BELL-48282330
Branding And Positioning In Base Of The Pyramid Markets In Africa Charles Blankson
$ 31.00 $ 45.00 (-31%)

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Branding And Positioning In Base Of The Pyramid Markets In Africa Charles Blankson instant download after payment.

Publisher: Routledge Studies in Marketing
File Extension: PDF
File size: 1.44 MB
Pages: 160
Author: Charles Blankson, Stanley Coffie
ISBN: 9781138489332, 9780367777531, 9781351038065, 1138489336, 0367777533, 1351038060
Language: English
Year: 2020

Product desciption

Branding And Positioning In Base Of The Pyramid Markets In Africa Charles Blankson by Charles Blankson, Stanley Coffie 9781138489332, 9780367777531, 9781351038065, 1138489336, 0367777533, 1351038060 instant download after payment.

This book provides a practical overview of country branding and positioning activities in Africa, based on a broad definition of base of the pyramid (BoP) marketing which includes both goods and services, as well as business to business marketing, corporate branding, and country branding.

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