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Brandjam Humanizing Brands Through Emotional Design 1st Edition Marc Gobe

  • SKU: BELL-1627028
Brandjam Humanizing Brands Through Emotional Design 1st Edition Marc Gobe
$ 31.00 $ 45.00 (-31%)

4.1

20 reviews

Brandjam Humanizing Brands Through Emotional Design 1st Edition Marc Gobe instant download after payment.

Publisher: Allworth Press
File Extension: PDF
File size: 6.15 MB
Pages: 288
Author: Marc Gobe
ISBN: 9781581154689, 9781581156225, 1581154682, 1581156227
Language: English
Year: 2007
Edition: 1

Product desciption

Brandjam Humanizing Brands Through Emotional Design 1st Edition Marc Gobe by Marc Gobe 9781581154689, 9781581156225, 1581154682, 1581156227 instant download after payment.

Brandjam , the follow-up to the groundbreaking best-seller Emotional Branding , presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding —50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands

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