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Brands And Consumers A Research Overview Jaywant Singh Benedetta Crisafulli

  • SKU: BELL-47379368
Brands And Consumers A Research Overview Jaywant Singh Benedetta Crisafulli
$ 31.00 $ 45.00 (-31%)

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Brands And Consumers A Research Overview Jaywant Singh Benedetta Crisafulli instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 5.78 MB
Pages: 129
Author: Jaywant Singh, Benedetta Crisafulli
Language: English
Year: 2023

Product desciption

Brands And Consumers A Research Overview Jaywant Singh Benedetta Crisafulli by Jaywant Singh, Benedetta Crisafulli instant download after payment.

Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evi

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