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Breaking Through Implementing Customer Focus In Enterprises 1st Edition Sandra Vandermerwe Auth

  • SKU: BELL-5889098
Breaking Through Implementing Customer Focus In Enterprises 1st Edition Sandra Vandermerwe Auth
$ 31.00 $ 45.00 (-31%)

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Breaking Through Implementing Customer Focus In Enterprises 1st Edition Sandra Vandermerwe Auth instant download after payment.

Publisher: Palgrave Macmillan UK
File Extension: PDF
File size: 1.12 MB
Pages: 212
Author: Sandra Vandermerwe (auth.)
ISBN: 9780230514300, 9781349517626, 0230514308, 1349517623
Language: English
Year: 2004
Edition: 1

Product desciption

Breaking Through Implementing Customer Focus In Enterprises 1st Edition Sandra Vandermerwe Auth by Sandra Vandermerwe (auth.) 9780230514300, 9781349517626, 0230514308, 1349517623 instant download after payment.

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

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