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Brilliant Marketing What The Best Marketers Know Do And Say 1st Edition Richard Hall

  • SKU: BELL-4128110
Brilliant Marketing What The Best Marketers Know Do And Say 1st Edition Richard Hall
$ 31.00 $ 45.00 (-31%)

4.4

62 reviews

Brilliant Marketing What The Best Marketers Know Do And Say 1st Edition Richard Hall instant download after payment.

Publisher: FT Press
File Extension: PDF
File size: 2.27 MB
Pages: 353
Author: Richard Hall
ISBN: 9780273721239, 0273721232
Language: English
Year: 2009
Edition: 1

Product desciption

Brilliant Marketing What The Best Marketers Know Do And Say 1st Edition Richard Hall by Richard Hall 9780273721239, 0273721232 instant download after payment.

Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer.   Brilliant Marketing answers key questions such as: • What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant? • How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury’s Gorilla. • How do I write and manage a marketing plan?  

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