Broadcastcable Copywriting 7th Edition Peter B Orlik by Peter B. Orlik 9780205393244, 0205393241 instant download after payment.

Broadcast/Cable Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the basic rules and techniques common to broadcast writing with a depth of coverage unmatched by its competitors, but without assuming any prior media writing, production, or advertising experience on the part of the reader.

introduces The Special Requirements And Pitfalls Of Creating Continuity, Commercials, And Off-air Presentations, For Students And Professionals. Part I Examines The Copywriting Marketplace, Tools Of The Trade, Audience, And Regulatory And Stylistic Constraints. Part Ii Probes Radio's Key Elements, Commercials, And Additional Endeavors, And Part Iii Explores Television. Part Iv Delves Into The Interlocking Process Of Campaign Construction, First For The Conventional Radio/television Campaign, And Then For The More Specialized Creation Of Public Service Appeals. Includes B&w Photos. This Sixth Edition Incorporates Recent Examples. An Instructor's Manual With Suggested Exercises Is Available At No Extra Charge. Annotation C. By Book News, Inc., Portland, Or.