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Building A Market The Rise Of The Home Improvement Industry 19141960 Richard Harris

  • SKU: BELL-51439760
Building A Market The Rise Of The Home Improvement Industry 19141960 Richard Harris
$ 31.00 $ 45.00 (-31%)

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Building A Market The Rise Of The Home Improvement Industry 19141960 Richard Harris instant download after payment.

Publisher: University of Chicago Press
File Extension: PDF
File size: 3.96 MB
Pages: 472
Author: Richard Harris
ISBN: 9780226317687, 0226317684
Language: English
Year: 2012

Product desciption

Building A Market The Rise Of The Home Improvement Industry 19141960 Richard Harris by Richard Harris 9780226317687, 0226317684 instant download after payment.

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.
Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself.
Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.

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