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Building Corporate Identity Image And Reputation In The Digital Era 1st Edition T C Melewar

  • SKU: BELL-53073030
Building Corporate Identity Image And Reputation In The Digital Era 1st Edition T C Melewar
$ 31.00 $ 45.00 (-31%)

4.4

22 reviews

Building Corporate Identity Image And Reputation In The Digital Era 1st Edition T C Melewar instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 8.78 MB
Pages: 600
Author: T C Melewar, Charles Dennis, Pantea Foroudi, (eds.)
ISBN: 9780367531232, 9781003080572, 9781000382174, 9780367531249, 9781000382211, 0367531232, 100308057X, 1000382176, 0367531240
Language: English
Year: 2021
Edition: 1

Product desciption

Building Corporate Identity Image And Reputation In The Digital Era 1st Edition T C Melewar by T C Melewar, Charles Dennis, Pantea Foroudi, (eds.) 9780367531232, 9781003080572, 9781000382174, 9780367531249, 9781000382211, 0367531232, 100308057X, 1000382176, 0367531240 instant download after payment.

"Brands - corporate, products, service- today are collectively defined by their customers,, deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different areas and regions of the world"--

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