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ISBN 10: 0071383042
ISBN 13: 9780071383042
Author: Karen Donoghue, Michael Schrage
Part one the case for the customer experience
1 the gap between what customers want online and what they get
2 nine things a marketer needs to know about user-experience strategy
3 building trust through the user experience
Part two strategic experience envisioning
4 capture what customers want in the user experience
5 architect and envision: marry the business model to the interface
6 make it happen: build for extreme usability and business evolution
7 evolving, encouraging, and protecting user experience
Part three the future
8 the future of user-experience design: global, mobile, and intelligent
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Tags: Karen Donoghue, Michael Schrage, Built, Use
