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Business Analytics For Managers Taking Business Intelligence Beyond Reporting Laursen

  • SKU: BELL-5700866
Business Analytics For Managers Taking Business Intelligence Beyond Reporting Laursen
$ 31.00 $ 45.00 (-31%)

4.3

38 reviews

Business Analytics For Managers Taking Business Intelligence Beyond Reporting Laursen instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 3.81 MB
Pages: 248
Author: Laursen, Gert H. N.; Thorlund, Jesper
ISBN: 9780470901151, 9780470901175, 9781118983812, 9781282654150, 9781621984382, 0470901152, 0470901179, 1118983815, 1282654152
Language: English
Year: 2010

Product desciption

Business Analytics For Managers Taking Business Intelligence Beyond Reporting Laursen by Laursen, Gert H. N.; Thorlund, Jesper 9780470901151, 9780470901175, 9781118983812, 9781282654150, 9781621984382, 0470901152, 0470901179, 1118983815, 1282654152 instant download after payment.

"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future."--
Abstract: Presents a vital blueprint for organizations that want to thrive in the competitive fray. This book includes a sustainable business analytics model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.

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