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Business Communication Developing Leaders For A Networked World 4th Edition Peter Cardon

  • SKU: BELL-46163248
Business Communication Developing Leaders For A Networked World 4th Edition Peter Cardon
$ 31.00 $ 45.00 (-31%)

4.1

30 reviews

Business Communication Developing Leaders For A Networked World 4th Edition Peter Cardon instant download after payment.

Publisher: McGraw Hill
File Extension: PDF
File size: 49.49 MB
Pages: 608
Author: Peter Cardon
ISBN: 9781260088342, 1260088340
Language: English
Year: 2020
Edition: 4

Product desciption

Business Communication Developing Leaders For A Networked World 4th Edition Peter Cardon by Peter Cardon 9781260088342, 1260088340 instant download after payment.

Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.
Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.
Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text. 
The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message. 

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