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ISBN 10: 013610066X
ISBN 13: 9780136100669
Author: Efraim Turban, Ramesh Sharda
"We are experiencing a major growth in the use of computer-based decision support. Major companies such as IBM, Oracle, and Microsoft are creating new organizational units focused on analytics to help businesses get more effectiveness and efficiency out of their operations. As more and more decision makers become computer and Web literate, they are using more computerized tools to support their work. At the same time, consumers and organizations are generating unprecedented quantities of data through their interactions with each other. These data stores can be used to develop and promote appropriate products, services, and promotion to customers, and to optimize operations within an organization. The purpose of this book is to introduce the reader to technologies called business intelligence. In some circles, business intelligence (BI) is also referred to as business analytics. [The authors] use these terms interchangeably. This book presents the fundamentals of the techniques and the manner in which these systems are constructed and used. Most of the improvements made in this second edition concentrate on three areas: data mining, text and Web mining, and implementation and emerging technologies."--Preface.
Chapter 1: Introduction to Business Intelligence
Chapter 2: Data Warehousing
Chapter 3: Business Performance Management
Chapter 4: Data Mining for Business Intelligence
Chapter 5: Text and Web Mining
Chapter 6: Business Intelligence Implementation: Integration and Emerging Trends
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Tags: Efraim Turban, Ramesh Sharda, Business Intelligence, Managerial Approach
