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Business Strategy For An Era Of Political Change Charles S Mack

  • SKU: BELL-1620298
Business Strategy For An Era Of Political Change Charles S Mack
$ 31.00 $ 45.00 (-31%)

5.0

60 reviews

Business Strategy For An Era Of Political Change Charles S Mack instant download after payment.

Publisher: Praeger
File Extension: PDF
File size: 1.1 MB
Pages: 281
Author: Charles S. Mack
ISBN: 9781567202403, 1567202403
Language: English
Year: 2001

Product desciption

Business Strategy For An Era Of Political Change Charles S Mack by Charles S. Mack 9781567202403, 1567202403 instant download after payment.

American political parties are dying out, says the author, as powerful interest groups utilize their vast grassroots networks and financial resources to perform more and more of the parties' traditional functions. If companies and business associations are to compete effectively in this new environment, they will have to rethink their lobbying, political, and public outreach strategies. Mack says business organizations can no longer rely just on financing political campaigns and candidates. They must get more involved in grassroots political campaigns, and engage in innovative issues advocacy including long-term business and economic issues.

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