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Business The Richard Branson Way 10 Secrets Of The Worlds Greatest Brand Builder 3rd Edition Des Dearlove

SKU: BELL-1366280

$ 31.00 ~~$ 45.00~~ (-31%)

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Business The Richard Branson Way 10 Secrets Of The Worlds Greatest Brand Builder 3rd Edition Des Dearlove instant download after payment.

Publisher: Capstone

File Extension: PDF

File size: 1.52 MB

Pages: 192

Author: Des Dearlove

ISBN: 9781841127644, 1841127647

Language: English

Year: 2007

Edition: 3

Product desciption

Business The Richard Branson Way 10 Secrets Of The Worlds Greatest Brand Builder 3rd Edition Des Dearlove by Des Dearlove 9781841127644, 1841127647 instant download after payment.

Like him or loathe him, there's no denying Richard Branson knows how to make a statement. I only bought this book as some light reading for a long flight. But I was surprisingly impressed with it. It certainly isn't the first book about - or by - Branson, and it perhaps doesn't provide as much depth as some of the others. But it does enough to live up to its sub-title "10 Secrets of the World's Greatest Brand Builder". The principles Dearloves shares - including "Make work fun", "Do right by your brand" and "Faster than a speeding bullet" - are good advice for most business owners. I particularly liked the section "Don't Lead Sheep, Herd Cats", which is about hiring people with initiative and ambition and then getting out of their way.