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Businesstobusiness Marketing Practices In China Brian Lowe Brian Lowe

Name: Businesstobusiness Marketing Practices In China Brian Lowe Brian Lowe
SKU: BELL-51336086
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (48 reviews)

SKU: BELL-51336086

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

48 reviews

Businesstobusiness Marketing Practices In China Brian Lowe Brian Lowe instant download after payment.

Publisher: Emerald Publishing Limited

File Extension: PDF

File size: 1.1 MB

Pages: 69

Author: Brian Lowe; Brian Lowe

ISBN: 9781846633799, 1846633796

Language: English

Year: 2007

Product desciption

Businesstobusiness Marketing Practices In China Brian Lowe Brian Lowe by Brian Lowe; Brian Lowe 9781846633799, 1846633796 instant download after payment.

The quest for the greatest untapped business-to-business market on earth remains difficult and fraught with challenges. While some have succeeded, many have also failed. Why? This e-books seeks to answer this question. Written for academics, researchers and practitioners, we believe that the papers in this issue make valuable contributions toward, and provide substantive insights into successful business marketing practices in China. The articles that have contributed to this issue have covered topics like the role of morality in business, resourcing the Chinese telecommunication market, and using B2B marketing as a way of increasing service revenue.