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Busting Silos How Snowflake Unites Sales And Marketing To Win It Best Customers Hillary Carpio And Travis Henry

  • SKU: BELL-50795224
Busting Silos How Snowflake Unites Sales And Marketing To Win It Best Customers Hillary Carpio And Travis Henry
$ 31.00 $ 45.00 (-31%)

4.0

16 reviews

Busting Silos How Snowflake Unites Sales And Marketing To Win It Best Customers Hillary Carpio And Travis Henry instant download after payment.

Publisher: Skyhorse Publishing
File Extension: EPUB
File size: 3 MB
Pages: 288
Author: Hillary Carpio and Travis Henry
ISBN: 9781510777903, 9781510777897, 151077789X, 1510777903
Language: English
Year: 2023

Product desciption

Busting Silos How Snowflake Unites Sales And Marketing To Win It Best Customers Hillary Carpio And Travis Henry by Hillary Carpio And Travis Henry 9781510777903, 9781510777897, 151077789X, 1510777903 instant download after payment.

Unify your teams and go to market like the best in the business
Hillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM."
In Busting Silos: The One-Team Framework for Executing ABM at Startup Speed and Enterprise Scale, Carpio and Henry map out how you can do the same at scale. Learn to:
  • Turn your funnel upside down and stop wasting resources
  • Design a one-team ABM program, align people with strategy, and win buy-in
  • Deliver the right message at the right time to the right account
  • Scale your pilot to sell (and upsell) to enterprise heights

    • Whether you are building a new ABM function...

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