Campaign 2000 A Functional Analysis of Presidential Campaign Discourse 1st Edition by William Benoit, John McHale, Glenn Hansen, Pier, John McGuire 0742529134 978-0742529137 by William L. Benoit 9780585483177, 9780742529137, 9780742529144, 0585483175, 0742529134, 0742529142 instant download after payment.

Campaign 2000 A Functional Analysis of Presidential Campaign Discourse 1st Edition by William Benoit, John McHale, Glenn Hansen, Pier, John McGuire - Ebook PDF Instant Download/Delivery: 0742529134, 978-0742529137

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Product details:

ISBN 10: 0742529134

ISBN 13: 978-0742529137

Author: William L. Benoit, John P. McHale, Glenn J. Hansen, P. M. Pier, John P. McGuire

Campaign 2000 applies the functional theory of political campaign discourse-analyzing how messages acclaim, attack, or defend-to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.

Table of contents:

1. Overview: A Functional Theory of Political Campaign Discourse
2. Method and Procedures: Analyzing Acclaims, Attacks, and Defenses
3. Television Spots
4. Debates
5. Web Pages
6. Radio Spots
7. Television Talk Show Appearances
8. Featured Speakers
9. Acceptance Addresses
10. Spouses' Speeches
11. Television Spots

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Tags: William Benoit, John McHale, Glenn Hansen, Campaign