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Campaigning To The New American Electorate Advertising To Latino Voters Marisa Abrajano

  • SKU: BELL-51930786
Campaigning To The New American Electorate Advertising To Latino Voters Marisa Abrajano
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Campaigning To The New American Electorate Advertising To Latino Voters Marisa Abrajano instant download after payment.

Publisher: Stanford University Press
File Extension: PDF
File size: 2.16 MB
Pages: 216
Author: Marisa Abrajano
ISBN: 9780804774703, 0804774706
Language: English
Year: 2010

Product desciption

Campaigning To The New American Electorate Advertising To Latino Voters Marisa Abrajano by Marisa Abrajano 9780804774703, 0804774706 instant download after payment.

This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.

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