Case Study Research Theory Methods And Practice 1st Edition Arch Woodside by Arch Woodside 9781849509220, 9781849509237, 1849509220, 1849509239 instant download after payment.

Case Study Research: Theory, Methods and Practice looks at the research processes involved in conducting methods including participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique.
Content: Front cover; Case Study Research: Theory, Methods and Practice; Copyright page; Dedication; Contents; Preface; Acknowledgments; Chapter 1. Building Theory from Case Study Research; Chapter 2. Bridging the Chasm between Survey and Case Study Research; Chapter 3. Storytelling Theory and Research; Chapter 4. Creating Visual Narrative Art for Decoding Stories; Chapter 5. Subjective and Confirmatory Personal Introspection; Chapter 6. Overcoming the Illusion of Conscious Will and Self-Fabrication. Chapter 7. Using the Forced Metaphor-Elicitation Technique (FMET) in Subjective Personal Introspections about SelfChapter 8. Surfacing Executives Interpretations of Self and the Roles of Co-Workers in Enacting Front and Back Stage Strategies; Chapter 9. Personal Exchanges, Social Behavior, Conversation Analysis, and Face-To-Face Talk; Chapter 10. Constructing Thick Descriptions of Marketers' and Buyers' Decision Processes in Business-to-Business Exchange Relationships; Chapter 11. Case Study Research on Means-En.
Abstract: Looks at the research processes involved in conducting methods such as participant observation, fuzzy set social science, system dynamics, decision systems analysis, forced metaphor elicitation technique, ethnographic decision tree modelling, mapping strategic thinking, the historical method, storytelling research and conversational analysis.